Kickstarter and Toy Monsters

Last night I was at a Crowdfunding London event at Makerversity where Dejan Mitrovic of Densters www.densters.com took us through some of the trials and tribulations of their current Kickstarter campaign for their den building toys. They have raised their minimum and there are still a few days to go if you want some of their ‘monsters’ which allow children to build the most amazing blanket forts and dens at home!

Dejan gave us some invaluable insights about Densters and the journey that they have made over the last year. Interestingly, the campaign was underfunded last night but has raised some 10% to take it past their target. Takeaways include:

  • Do not use the boosters (people claiming that they will find funders for you using their facebook/instagram etc accounts for a small charge) as many of them are scammers.
  • Do your PR before you launch so that people know you are coming
  • Find out early on what proportion of funders you provide and how many come from Kickstarter
  • Keep on plugging away at the PR and your own contacts.

Rob Hallifax, who runs Crowdfunding London, has yet again got together another interesting group of people who have either done Kickstarter campaigns, want to do them or advise companies about them. Do let me know if you have used Kickstarter or Indiegogo and what your strategy was and if you haven’t and want to know more give me a call or go to the next meeting on 7th February, again at Makeversity in the cellars of Somerset House.