Simon Woodroffe gave us his very personal story of setting up Yo Shushi which was both fascinating and amusing. He was delightfully frank about his motivations and style, part controlling and part in denial. Driven by both fear and imagination as well as enthusiasm and anger he believes that we should be very grateful for our endeavours. One point particularly resonated and that was to do with having lots of good ideas. Most of us are making decisions far too early, in part because we do not have enough information and in part because we are not sure of our motivation. So he suggested that we run them in parallel for three months and see what happens. This way we will have both more knowledge and a better understanding of how we feel about each. Of course some will have just naturally drifted away and one may be shining particularly brightly.
