Crowd Funding is a concept that I became personally involved with initially though The Ockham Razor which was launched using Kickstarter. Through this I went along to CrowdFunding London, a networking/education group organised by Rob Hallifax.
This last meeting he brought along Michael Ogden from Crowd Scene which is a podcast about successful crowdfunding campaigns and the people who make them happen. This s a must go to site if you are wanting to raise money from crowd funding. He gave a very informative talk and I thought I would share some of the key tips for preparing he has got from his interviews:
No 1 – make a great video
Be honest and authentic
Support with key images
Establish your credibility
Have a clear ask / call to action
Keep it short
Keep your pitch simple
Share with friends before for feedback
Choose a great title and key image
Plan creative rewards and make them personable (no to t-shirts or hats!)
Reach out to relevant bloggers and press
Crowdfunding comes in a variety of different forms and is a very useful tool for any company to have for developing product financing and marketing. Let me know if a chat about how it can help your strategy.